It’s officially June which means Pride Month is upon us and this year Skittles is expanding Pride for 2023 by not only offering limited-edition annual Pride bundles, but highlighting LGBTQ+ stories in a new partnership with Audible and actor and comedian Cameron the QUEERY podcast From Esposito, GLAAD, and the artists who designed this year’s Pride packages. Now through July 31, Skittles can scan a QR code on any Skittles Pride package to access a free selection of LGBTQ+ stories on Audible, plus upcoming Pride episodes of QUEERY, and more.
Skittles Pride Audible features audio originals and excerpts from classic LGBTQ+ titles. In addition to scanning the QR code on this year’s Skittles Pride packages, fans can, too Visit this site to access the group. In addition to the collection, Skittles has partnered with Esposito to develop these special Pride episodes of QUERY, highlighting the individual stories of the artists featured in the 2023 Skittles Pride packages as well as other LGBTQ+ narrators. Fans can also submit their own Pride stories for a chance to be featured.
“The SKITTLES brand is proud to continue our four-year partnership with GLAAD and introduce a new collaboration this year with Audible and Cameron Esposito, to help elevate and highlight the LGBTQ+ community,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “The SKITTLES brand is honored to have the opportunity to help amplify voices from the LGBTQ+ community through the power of storytelling, which will help increase support, generate inclusion, and build community.”
“We’re on a mission to ignite the world’s imagination by bringing stories, ideas and characters to life,” said James Finn, Global Head of Brand and Content Marketing, Audible. Collaborating with SKITTLES for Pride 2023 embodies our focus and passion to elevate LGBTQIA+ voices that deserve to be heard.. “
Skittles is launching Pride Packs for 2023
Skittles is celebrating with limited edition Pride packs and this year, the brand is trading its rainbow for original designs created by artists within the LGBTQ+ community. This is the second year that Skittles has collaborated with LGBTQ+ artists for their Pride Packs, with each artist using their work to help others feel seen. For every Pride Pack purchased, $1 will be donated up to $100,000 to GLAAD’s culture-changing work and programs.
This year’s artists feature a wide range of talent, including illustrators, animators, cartoonists, and more. You can see a little information about each artist for yourself below. Each Pride package also includes a QR code that consumers can follow to Skittles.com/PRIDE where they can hear each artist share more about the importance of LGBTQ+ stories.
• Zipeng Zhu (he/she) from New York, NY is a Chinese-born artist, designer, art director, illustrator and animator who wants to make every day a dazzling musical.
• Simone Salib (he/she) from Philadelphia, PA is a first-generation Cuban/Egyptian street artist, muralist, and educator.
• Mady G (he/they) from Hudson Valley, New York is an illustrator who highlights their interests in fashion, horror, nature, LGBTQ+ civil rights and psychedelia via their various illustrations.
• Bianca Xunise (they/them) from Chicago, Illinois is an American cartoonist, who became the first nationally non-binary syndicated cartoonist after joining the Six Chix comic strip.
• Shane Benjamin (he/she) from Brooklyn, NY is an art director and illustrator who is passionate about creating community and connecting through her art.
What do you think of Skittles’ collaboration with Audible for Pride? Let us know in the comments.
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