First look at the Apple Vision Pro: Could it be worth $3,500?

The Apple Vision Pro is so ambitious that Apple doesn’t even call it a VR or AR headset. It’s a spatial computer that Apple calls “the most advanced personal electronics device ever.” That’s a pretty hefty claim when you’re making something called the iPhone, and there’s a whopping $3,500 price tag for this new device to match.

Available early next year, the Vision Pro is really quite powerful, with an M2 chip and a new R1 chip designed for real-time processing. It offers eye tracking, hand control, and voice control, and seems fairly light and comfortable to wear. And Apple has thought of many use cases for this Vision Pro, from improved productivity with your Mac and a new way to apply FaceTime to immersive video watching, playing games, and viewing and capturing photos and video.

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