Free streaming TV and movie software Pluto TV is about to look even more special, thanks to an update that makes it look like some of the best streaming services out there.
This news comes from Cord News, quoted Amy Koesner, Paramount Streaming’s executive vice president of content strategy and global partnerships on The StreamTV Show. Kuessner explained that Pluto TV will get a new user interface that rocks the home screen next month (July 2023).
Kuessner didn’t provide slides or any visuals, but said the home screen will start mixing live TV and on-demand content. It will also use algorithms to suggest shows and movies that users like best, something Max is starting to do more with its app.
Currently, Pluto TV splits a Live TV section and an On Demand section, offering the former the first and the latter as a tab that you can click on. Pluto’s home screen also shows one of its “live” linear channels when you open it, something most services don’t do.
Just don’t expect this on all devices on July 1st. Kuessner specified that New Pluto will reach select (unspecified) devices in July, and will spread to more devices throughout 2023.
Analysis: Pluto TV’s evolution in the rise of ad-supported streaming services
Right now, with reports of the ad-supported Prime Video tier emerging, the best free streaming services aren’t the only ones with commercial ads. Pluto’s move comes to energize his facade while the others encroach on his territory.
Now, Netflix, Max, Disney Plus, Peacock, and Paramount Plus all have ad-supported tiers, and Pluto seems to be changing to be more like those tiers. The big question we have is how far Pluto will deviate from its cable TV-like design running a channel, and how much like the aforementioned streaming services will be.
The big risk, of course, is that you become like a streaming service that pushes a bunch of content that users don’t actually want. I’ve argued that Netflix in particular likes to push me for content that I don’t actually care about. The more Pluto Redesign hits the nail on the head with algorithm-generated recommendations, the less worried about it though.
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