A source close to the deal told Reuters on Tuesday that Lionel Messi has signed a deal worth more than $20 million to promote digital fan token company Socios.com. Messi has become the latest global sports personality to enter the crypto world after NFL quarterback Tom Brady and NBA star LeBron James, and the deal is part of a growing wave of relationships between crypto companies and football. The Paris Saint-Germain and Argentina striker, whose move from Barcelona in August involved a cryptocurrency payment, will take part in an advertising…
Read MoreSoccer-Messi signs $20 million deal to promote crypto-token company Socius
