Social media stars will be preparing to participate in “Ultimate Social Boxing”, a new project within the work of Propagate Content and LiveOne. The sports show will focus on iconic personalities from the worlds of TikTok, YouTube, Instagram and other platforms who are taking their meat to the ring.
The sports reality show will feature both male and female competitors, who will have to boast a large number of followers on social media in order to make the transition to the “absolute social boxing house”. From there, players will live together, train together, and then fight each other.
Ultimate Social Boxing will start with 32 participants, to be announced at a later time. Contestants will fight to win their place in the house, through an amateur primary boxing fight that is eliminated once. After that, eight men and eight women who won their battle would move to the palace. The housemates will compete in “leverage” challenges, and eventually one start on social media will be eliminated per episode.
The goal is to compete for a prize of 1 million dollars. The winner will also sign a contract for LiveOne’s Ultimate Social Boxing League, set to launch this summer.
“Ultimate Social Boxing” will be produced by Paul Kaisers, who created the series, and Propagate’s Howard T. Owens and Ben Silverman. LiveOne’s Robert Ellen will also serve on executive production, while David Chomsky is EP/showrunner.
“USB is traded on a proven format that has been a hit in both social and sports media,” said Ellen, CEO and Chairman of LiveOne. “By working with the world’s most influential social media stars, we are bringing a live audience to TV and broadcasts powered by LiveOne’s global platform and an unprecedented amount of yet-to-be-seen social engagement around a combat sporting event.”
“We are excited to partner with LiveOne for Ultimate Social Boxing, an experience that is unique in the competition and takes on different types of wall,” said Silverman and Owens. “We have a great team assembled to produce the series, and we believe the format will appeal to viewers.”
LiveOne has already put social media stars in the boxing ring with its “Social Gloves” online franchise, which the company says has attracted more than 10 million views of the live broadcast.
[Photo: Robert Ellin.]
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