In the end, Dave’s brother Phil asked if he wanted to manage a few of his teams. Dave was also designated as a route, and the group continued to use the 420 while they were behind the scenes. The more people used it, the more popular it became among Grateful Dead fans and, ultimately, the rest of us.
Steve said in 2002, “By the mid-1990s, we started seeing everything. We couldn’t believe it. It was on hats, T-shirts, record labels, and online cleaning solutions.”
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