The Rio2C 2022 conference, one of the largest entertainment trade in Latin America, concluded on May 1, reflecting the massive competition among streaming operators in Brazil, the main market in the region.
Rio2C’s first in-person sessions since 2019 included sessions with more than 200 players in the market, including Netflix, Prime Video, Disney Plus, HBO Max and local giant Globoplay, which are said to appear in that order in the unofficial rating of the SVOD market in Brazil, as well. Companies do not disclose subscription numbers.
Although Brazil has a population of 214 million, only about 20 million pay for video content, noted Fabio Lima, founder and CEO of local video-on-demand aggregator Sofa Digital.
It’s not for lack of interest – 100 million or more Brazilians watch free YouTube videos and telenovelas on free TV – But it is money, in a country where income is highly concentrated and the majority of the population has to face severe economic crisis.
“In order to break the 20 million growth barrier, streaming companies will have to offer Brazilian content in Portuguese that has a very high appeal to local audiences,” Lima said. diverse.
He speculated that the preferred genre could be an evolution of telenovelas, which have a long tradition in Brazil dating back to radio dramas. What some call “TV series high” are now being made that have fewer episodes and include some of the series’ complex features.
If so, Globoplay, the live broadcasting arm of Brazil’s premier media conglomerate Globo, has a competitive edge to battle the world’s giants working here. Since the 1970s Globo has been a major player in free television in Brazil and one of the world’s largest producers of telenovela.
“We’ve never had this kind of competition,” said Eric Britas, Globo’s director of digital content and pay-TV. diverse. “Our difference is the local content. No other company knows the Brazilian audience as well as we do.”
Globoplay has already launched many original TV series with fewer episodes. The highest level, Hidden Truths (“Verdades Secretas”) had 64 episodes for seasons one and two with 50 episodes, while the regular Globo telenovela usually has 150 to 180 episodes. Britas said that Joao Emanuel Carneiro will write the upcoming Globoplay Telenovela.
With Globoplay’s US and global offerings portfolio far inferior to its competitors, domestic telenovelas seem the only way to improve their unwanted 5th position in the local SVOD rating.
“Globo loves to be a leader. We will strive to lead in the market,” said Britas.
At Rio2C, Globoplay announced six original productions. The list of features includes Breno Silveira’s “Dona Vitória” starring Fernanda Montenegro; “Enterre Seus Mortos” by Marco Dutra and Caetano Gottardo, with Selton Melo; Walter Salles “Ainda Isto Aqui”.
The series is “Rainha,” Golan’s production of TV show host icon Xuxa; “dr4g0n” produced by Casa de Cinema; and “O Jogo Que Mudou A História”, the thriller organized crime film set in Rio.
Netflix is currently the market leader. The company has produced original Portuguese-language local shows in Brazil for the past six years and is now moving towards regional productions in Brazil, gradually building its catalog of local content.
At Rio2C, the company announced a still-untitled four-episode fantasy series about the Candelaria massacre, the 1993 slaughter of eight children and teens in Rio, of which Luis Luminaha will be the show. Elisabetta Zenati, Netflix Vice President of Content for Brazil, also announced the second season of the sitcom “A Sogra Que Te Pariu” starring Rodrigo Santana.
“We have learned a lot with our local partners and will increasingly invest in Brazilian stories,” said Zenati. diverse. “There has always been a lot of competition, and that helped us to be better.”
Prime Video from Amazon is conveniently positioned at number two in the market. Since its publication in Brazil in September 2019, it has produced 20 original domestic productions: four features and 16 series.
In Brazil, the company has struck first and foremost deals with select talent, a model similar to the one it has in the US At Rio2C, Amazon has announced package deals with director Susana Garcia, screenwriter Adriana Falcao and a first-sight deal with comedian actress Fabiana Carla. They will join the total deal for actor Lazaro Ramos and actress Ingrid Guimarães, star of the hugely popular “Head Over Heels”.
Mallo Miranda, Amazon Studios’ head of original content for Brazil, said he has no plans to create telenovelas in Brazil. The company’s production strategy is based on innovation, inclusion and diversity.
“There is no point in doing more of the same. We want to create content to attract people who don’t currently subscribe to any streaming service,” Miranda said. diverse. “Inclusion and diversity are good for business.”
New Brazilian Netflix series untitled
Courtesy of Netflix
[ad_2]
