After posting strong numbers in the first quarter of 2022, it looks like T-Mobile won’t rest on its laurels. The American carrier announced a new event on May 4.
Although details are few at this point, the press release mentions that CEO Mike Seifert will be on hand, along with other executives. The company revealed a slogan for the event.This one does not need a pitching.” What that means can be anyone’s guess.
Non-carrier events broke the mold
If you’re not familiar, the Un-carrier movement began at a time when the cellular industry was dominated by the two largest US carriers: AT&T and Verizon. In order to change the scene, T-Mobile started its show Non-conveying marketing campaign. The wireless carrier has started offering innovative services, along with unbelievable prices.
Some of the benefits brought by previous T-Mobile Un-carrier events include discontinuing contracts and offering affordable plans for single and multi-line users. The carrier also allowed its customers to upgrade phones three times a year, at a time when standard practice in the wireless industry was having to wait two years. One Un-carrier event offered to pay the wireless carrier’s early termination fee if joining T-Mobile. T-Mobile Tuesday rewarded customers with free goods and services every Tuesday.
Of course, it was only a matter of time before the promotions slowed down. Un-carrier’s last event, held in 2020, offered customers free anti-scam protection. While useful, it didn’t have the same fires as the previous ones. Hopefully, T-Mobile and CEO Mike Seifert can put the wireless industry on edge again. Those interested can Set up a live broadcast On May 4th. The official start time is 10 AM PT / 1 PM ET.
source: T-Mobile
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