What is Tate Westbrook’s net worth?
Tati Westbrook is an American YouTube makeup artist who has a net worth of $12 million. As of this writing, Tati has over 8.5 million subscribers on YouTube. Her channel has over 1.4 billion views, and she earns between $1 million and $2 million annually from YouTube alone. She probably makes millions more from her other ventures. Westbrook launched her YouTube channel, GlamLifeGuru (now called Tati), in 2010, and has uploaded over 1,000 videos. Tati appeared on Amazon’s “Style Code Live” in 2016 as a Los Angeles-based beauty reporter, had an uncredited role as Zeta Beta Zeta Sorority Girl in 10 episodes of the ABC Family series “Greek” and guest starred in the 1996 episode of unsolved puzzles.” Westbrook launched Tati Beauty and Halo Beauty.
early life
Tati Westbrook was born Tatiana Alexandra Cravens on February 14, 1982 in Seattle, Washington. She comes from Latvia and has said that her parents, Cindy (a talent agent and manager) and Janis, met at a Latvian dance. Tate has three sisters, Larissa, Sabrina and Erica. Sabrina and Erica are twins, both appearing in the 1993 episode of “The X-Files” and the 1991 TV movie “Yes Virginia, There Is a Santa Claus.”
Professional life
Westbrook worked as an image consultant before creating her YouTube channel. She didn’t know much about editing when she started making videos, and she said, “Initially, when I sat down to edit, the process would be 12 hours. The beauty lessons still take a long time, but I’ve managed to reduce this to three hours.” Tati’s YouTube channel reached 100,000 subscribers in 2013 and 1 million in 2016, and a 2019 Newsweek article called her “the mother of the YouTube beauty community.” Westbrook mainly posts videos of makeup tutorials and reviews of beauty products. In 2019, she launched her cosmetics line Tati Beauty, and a little more than two years later, she announced that she was closing her business due to legal issues and the COVID-19 pandemic, saying, “We no longer sell products online, and I say so with a heavy heart. I loved creating this brand.” I had huge goals, dreams, and visions for the future.” In early 2018, Tati founded Halo Beauty Inc. Vitamin Supplement, which sells products that are cruelty-free, soy-free, preservative-free, gluten-free, sugar-free, and vegan. The company offers products like immune, body and brain boosters, hair, skin and nails tonics, and Halo Beauty’s social media pages promise “the best hair, skin and nails of your life!!!”
differences
In April 2019, Tati began feuding with friend/fellow YouTuber James Charles after he posted an ad for a company that was a competitor to Halo Beauty. Charles publicly apologized to Westbrook, saying, “She has been like a mother to me since my early days in the industry. She has given me more love, support, resources, and advice than I could ever ask for.” Then Tati posted a 43-minute video on YouTube called “BYE SISTER…”, detailing her reasons for cutting ties with James, claiming that he lied about her and sexually harassed heterosexual men. In the week after the video was posted, Tati gained more than four million new subscribers, and James lost more than three million. After Charles posted a video in response to Westbrook’s allegations, Tati lost over a million subscribers and became ineligible for the Diamond Creator Award. In June 2020, Westbrook posted a YouTube video titled “Breaking My Silence…” and claimed that she was manipulated by fellow YouTubers, Jeffree Star and Shane Dawson, to make the “BYE SISTER…” video.
GT
In October 2020, Tate and her husband, James, were sued by Halo Beauty co-founder Clark Swanson for gross negligence, breach of contract, and fraudulent incitement. In the complaint, Swanson claimed that the original plan for Halo Beauty included him owning half of the company and Tati and James each owning 25%. In August 2017, the couple proposed making Halo Beauty the umbrella company for all of Tati’s future skincare, cosmetics, and fragrance lines and asked Swanson to split ownership of the company with each owning 1/3. He agreed to new ownership terms after Westbrooks convinced him that Tati’s popularity on YouTube would make their brands profitable. In 2019, it was reported that Tati Beauty would be launching under a company called Seed Beauty instead of Halo Beauty, and he was pulled out of launching the Tati Beauty eyeshadow palette for the first time, a launch estimated to be worth $16 million.
personal life
Tate married James Westbrook on January 11, 2017, and is stepmother to Tyler, James’ son from a previous relationship. Both James and Tyler appeared in Tati’s YouTube videos. In June 2021, Westbrook returned to YouTube after a year-long hiatus and spoke about the fallout from James Charles’ feud, saying, “My world was on hold. During that time, I was most harassed. M. Talking about death threats were explicit in detail, people say They are going to chase after me… There were things going on that were absolutely horrific.”
Real estate
In May 2020, Tate paid $3.3 million to purchase a home in the Los Angeles suburb of Sherman Oaks. Just four months later, it offered a five-bedroom, seven-bathroom home for sale for less than $4 million. Built in 2016, the property includes a guest house, pool, home theater, and chef’s kitchen. Interestingly, Westbrook has actually been living on the property since 2016, having entered into a lease-to-own agreement with the home’s previous owner. She eventually sold the house in November 2020 for $3.8 million. In April 2022, she paid about $2 million for a home in Burleson, Texas, and she also owns a modest home in Seattle.
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