Warner Bros. Discovery Sports (WBDS) will co-produce coverage of the men’s and women’s cycling competition for the first time.
The men’s Tour de France takes place from July 1-24, while the women’s competition takes place from July 24-31. WBDS will broadcast every stage of the men’s competition and the first edition of the women’s live broadcast.
Former Tour de France winners Alberto Contador and Sir Bradley Wiggins will report to the broadcaster alongside former professional cyclist Iris Slapendel, while the WBDS will also present local studio shows and post-theatre shows in a range of European countries, including the UK, France and Denmark.
Among the experts is Robbie McEwen. Jackie Durand and Steve Chenell will also provide their voices for the production, while Orla Shinawi will provide coverage in the UK and Ireland.
WBDS will use their Cube Studio, a mixed reality studio with “analytic capabilities and immersive real-time video optimization sites.” This year, the cube will also include a “tilt” feature, to show the gradients cyclists encounter, as well as a Time Trial setting and levels via Unreal Engine 5 technology.
“Our Cube studio is one of the best storytelling innovations in broadcasting and harnesses tailored tools and added analysis features to help de-select a specific stage, finish climbing or jogging, which is truly unique to the sport of cycling,” said Scott Young, Senior Vice President of Content and Production. “. In Warner Bros. Discovery Sports Europe.
“It is extremely important to raise the bar for women’s sports and do more to achieve gender balance across the events we feature. Introducing more women’s sports and giving equal billing to women’s and men’s events as we cover the major tennis tournaments and Olympics, including showcasing every moment from the first Games for Gender Equality. Last summer, it’s only the beginning. When ASO launched the Women’s Tour de France, we were determined to bring the best of our innovation and production expertise to both Tours.”
Iris Slapendel, Eurosport GCN cycling expert, added: “Women’s cycling is going from strength to strength and 2022 marks a historic year as the world’s best female riders compete for the yellow jersey at the inaugural new Tour de France Femmes. It’s very exciting to be Part of the Warner Bros. Discovery Sports team and back on bike to follow the riders to help bring viewers closer to the action. I look forward to showcasing the sport at its best, which I hope will capture the attention of a whole new generation of women’s cycling enthusiasts for increased interest and participation in the sport even more.”
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