The Brazilian city of Rio de Janeiro is launching a cash discount incentive of up to 35% for the first time. The new programme, run by the state agency RioFilme, aims to tap into international production that spends at least 15 million Brazilian reals ($3 million) in the picturesque beach town.
This incentive makes it among the most attractive offers in the region, led by a cash discount in Colombia of 40% on eligible domestic spending and a 20% cash discount on logistical expenses such as hotels, restaurants and transportation. The city of São Paulo, adjacent to Rio, offers cash discounts ranging from 20% to 30%. Uruguay, a popular shooting location in recent years, offers a 20% to 25% cash rebate for eligible expenses.
Rio had already attracted mass production even before the new incentive existed. Most recently, “Fantastic Beasts: The Secrets of Dumbledore” was filmed there. It was also “Fast Five” in 2011 and “The Twilight Saga: Breaking Dawn” among many others.
Motivation includes films, television, advertising and animation. Music videos and video games are not included. Productions and international productions from other states Rio Film can benefit from a 30% cashback discount. This percentage rises to 35% if Rio is the main place of production.
As usual, the program requires contracting with a local city-based production services company within the past two years. There must be at least two sites defining Rio de Janeiro, and it must be shown for the first time in at least six non-Portuguese speaking countries with a population of at least 100 million. In the case of feature films, productions can be fiction or animation while TV series must have at least three episodes filmed in Rio, which can be fiction, animation, or a reality show.
To shoot advertising campaigns, at least one location must be specified as the city of Rio. RioFilme noted that “campaign proposals that have a negative impact on the city’s image will not be accepted.”
The incentives of Rio and Sao Paulo have offset the devastating effect of the current government’s freezing of nearly all subsidy funds in recent years.
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