Apple’s mixed reality headset can arrive in different styles and price points

The lead up to the June Apple WWDC event has been full of rumors and speculation. Perhaps the most exciting of the bunch is the possibility that Apple will finally give a glimpse of its own Mixed Reality headset. Unfortunately, that didn’t happen during the developer event. Instead, it was later reported that the meeting was behind closed doors with the exclusive presence of senior Apple officials. Although we know it’s coming, details about it have been extremely scarce so far. Fortunately, we finally got more details about the device thanks to a reliable and trusted source.

According to analyst Ming-Chi Kuo, Apple’s first mixed reality headset will arrive in 2023. The headset will feature a 3P pancake lens which will define the device’s visual experience and design. The design is rumored to be relatively compact. Kuo mentions that Apple will launch a second generation mixed reality headset in the next two years. Apple may offer more than one headset, coming at different prices, with the aim of capturing as much market share as possible. Apple could ship 10 million units by 2025/2026.

Will Apple compromise?

In terms of other specifications, the current test model is powered by Apple’s M1 chip. Of course, that could change when it comes out in 2023. While Apple’s mixed reality headset is going to create quite the frenzy, one thing may prevent it from being a popular seller. Kuo reports that Apple’s first mixed reality headset will be aimed at professionals. Because of this, the price point will also be in the “pro” territory, with an expectation of $3,000. Of course, this is a lot of money, and while some consumers may not hesitate to buy it, others will certainly.

Fortunately, as noted above, there should be cheaper options available with the release of Apple’s second generation mixed reality headset.


source: Ming Chi Kuo (Average)

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