Audiences responded with a resounding “yes” to Jordan Peele’s sci-fi movie “No,” which topped the box office with its $44 million debut.
Those ticket sales were just below expectations of $50 million and slipped between Peele’s first two films, 2017’s Get Out (which opened with $33 million) and 2019’s Us (which opened with $71 million). ‘No’ may not have cemented a new box office record for Peele, but it does mark a solid start for an original R-rated horror film.
The opening isn’t as big as ‘we,’ says David A. Gross, who runs film consultancy Franchise Entertainment Research, but it’s still very impressive.
It’s worth noting that Peele’s sophomore “Us,” a scary tale about doppelgängers, enjoyed an especially huge opening weekend as it followed the smashing success of the Oscar-winning “Get Out.” After his directorial debut captured the zeitgeist by delivering horror while encouraging the audience to think, audiences were more than a little anxious to witness Peele’s upcoming mind-blowing nightmare. Box office expectations for No, another complex social thriller, were relatively more grounded.
No cost $68 million, far more than Get Out (on a meager $4.5 million budget) and Us (on a budget of $20 million). So the movie will require a little more cash than Peele’s previous films to earn. “Get Out” and “Us” were huge hits in theaters, each raising $255 million at the global box office.
“Nope” brings Peele and “Get Out” star Daniel Kaluuya — and Keke Palmer and Steven Yeun add to the mix — in the story of siblings who live on a gun in California and attempt to uncover video evidence of a UFO. Critics were fond of “No” which has an 82% rating on Rotten Tomatoes. The audience gave the film a grade of “B”, the same CinemaScore as “Us”.
Since No was the only new movie to open this weekend, many of the pending titles were rounded off the North American box office charts.
Disney’s Thor: Love and Thunder slipped to second place after two weeks in first place. Marvel Adventure added $22.1 million (a 53% decrease) from 4,370 locations, bringing the film’s domestic credit to $276.2 million. Globally, the fourth “Thor” movie has grossed $598 million and will soon cross the $600 million mark. It has already outperformed two of its three predecessors, 2011’s “Thor” ($335 million) and 2013’s “Thor: The Dark World” ($446 million). However, she still has ways to match (or beat) the 2017 enchanting film Thor: Ragnarok ($853 million).
Another international movie, Minions: The Rise of Gru, took third place with $17.7 million from 3,816 places. After four weeks on the big screen, the animated family film grossed $297.8 million in North America and $640.2 million worldwide.
Sony’s literary adaptation “Where the Crawdads Sing” was ranked fourth with $10.33 million from 3,650 sites. With its better-than-expected debut last weekend, the mystery drama has raised $38.3 million so far.
“Where the Crawdads Sing” beat “Top Gun: Maverick” with its hair. Paramount’s blockbuster sequel grossed $10 million from 3,160 theaters in its ninth weekend of release, taking its domestic credit to $635 million. Maverick recently surpassed The Avengers ($623.3 million) to become the ninth highest-grossing movie in domestic box office history. Since “Top Gun” sequel made less than $10 million in one weekend, industry experts believe the movie has enough juice to pass the seventh and eighth spot soon, which belongs to “Titanic” with $659 million and ” Jurassic” World “with $653 million.
More is coming…
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