Hulu will now begin accepting ads on political issues, according to Disney — a move that comes after Democrats criticized Hulu for rejecting ads that advocate the Republican Party on abortion and firearms issues.
“Following an extensive review of advertising policies across its linear networks and streaming platforms over the past few months, Disney is now working to align Hulu’s political advertising policies to align with the company’s general cable entertainment and sports networks and ESPN+,” Disney said in a statement. Released Wednesday.
The company’s statement continued, “Hulu will now accept candidates and make announcements covering a wide range of policy situations, but reserves the right to request alterations or alternate designs, in line with industry standards.”
The hashtag “#BoycottHulu” became a trending topic on Twitter after NDCs complained to The Washington Post that Hulu rejected its joint ads on abortion and guns on July 15. In Philadelphia, I accepted and displayed the same ads.
The controversy over the ads on Hulu comes after the conservative-leaning Supreme Court made rulings that term overturned Roe v.’s restrictions. Wade and New York State on Open Arms.
“Hulu’s censorship of truth is outrageous and offensive,” the Democratic Congressional Campaign Committee tweeted Monday. “Voters have a right to know the facts about MAGA’s radical Republican agenda on abortion – Hulu is doing great harm to the American people.”
Disney told marketers that for the ad-supported Disney+ category, which is due to launch in late 2022, it will not accept political ads, nor will it display ads for alcohol or competing banners.
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