Transatlantic talent management firm YMU Group has launched an American literary division under the leadership of Aram Fox.
The launch of a US literary agency aims to replicate the ambitions of the UK Department of Books at YMU, launched by Amanda Harris, Global Managing Director of Literature, which has grown exponentially over the past two years. The project also represents the company’s commitment to continue to grow and invest in the US market and to replicate its UK operations, just as many US agencies have begun to cross the pond themselves.
By reporting to Harris, Fox will sign new clients into his division, and will represent North American interests on the YMU roster.
YMU has offices in Los Angeles, New York, and Washington, as well as London and Manchester in the United Kingdom. The company has clients in music, sports, publishing, entertainment, arts and social, among other areas. Global clients include Steve Aoki, Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Frances Bourgeois, Graham Norton and Tyler Adams.
Aram joins YMU from Aram Fox Literary Scouting, an agency he set up at the age of 26, which has grown to represent international publishers and American film companies including HarperCollins UK, Disney Channel, Happy Madison Productions, and major imprints of Bonnier Media Deutschland and Vivendi/Editis , among other things.
As founder and president, Fox has mentored the company’s clients for writers such as Brett Bennett, Susan Kane, Emma Klein, Harlan Cobain, Anthony Doerr, Glennon Doyle, Angela Duckworth, Lena Dunham, Billie Eilish, Gillian Flynn, Hannah Gadsby, Bill Gates, Malcolm Gladwell and Dave Grohl.
Aram’s headquarters will be in New York.
“The opportunity to start something, build something and join something simultaneously is a dream scenario. From my first conversations with Amanda and Mary Bakhet, this was a smooth meeting of minds,” Fox said.
“YMU and I are passionate about supporting a diverse and creative community of writers and creators, ambitious in building new paths between writers and readers, serious about tackling the complexities of the entertainment landscape, and obsessed with offering a bespoke approach to representing our clients. I am so excited to join the Amanda team, and launch YMU’s American Literary Agency Working closely with my new colleagues in the Business, Music, Entertainment, Sports, Social, and Arts groups.”
Mary Bakheet, CEO of YMU Group, added: “Aram’s appointment in the United States demonstrates our continued commitment to building a first-class integrated management business in North America. I am delighted that we were able to attract someone of his caliber and I can’t wait to see YMU Literary rise even further as a result of this appointment. Amanda and Aram are a compelling, dynamic and ambitious leadership team that puts our clients at the center of everything they do – the sky is the limit.”
Harris added:[Aram’s] His reputation for setting a world bestseller is legendary, as is his thorough knowledge of the United States and global markets. Aram’s expert insights combined with YMU’s customer-first values make our representative proposition compelling, and our offices in London and New York will offer clients a standardized initial agent experience. I am excited to work with Aram to expand YMU’s bestselling reputation outside the UK, help our UK-based literary clients, as well as our global talent clients, advance their literary careers in the US, and discover new writing talent in genres ranging from high-caliber fiction to Popular culture and thrillers, from deeply researched history and politics to interpreters who understand the world we live in at this very moment.”
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