It wouldn’t be much of a hurdle to make up for Snap’s stalled advertising business, but the company claims to have over 1 million subscribers on Snapchat+, its service that offers exclusive access to beta and beta features.
Snapchat+ hit the million mark just over six weeks after launching the $3.99 per month service at the end of June.
On Monday, Snap introduces four new features for Snapchat+: Prioritized Story Replies, which makes your responses more visible to Snap Stars; After-view emoji, allowing you to select an emoji that your friends will see after viewing your Snaps; New Bitmoji wallpapers (In the picture above), such as shiny gold or beach paradise; and new app icons to replace the default Snapchat app icon on your home screen (In the picture below).
These are in addition to the seven features of Snapchat +: ghost tracks on the map (to see where your friends who have shared their locations with you have been in the last 24 hours); Best Friends Forever (Prove Your Number 1 BFF); Story rewatch indicator; custom app icons/themes; Snapchat + badge; solar friend system (see the ‘best friends’ badge on someone’s friendship profile, which means you are one of each other’s eight best friends, or the ‘friends’ badge which means you are one of their eight best friends, but they are ‘none of you’); and access to Snapchat messaging functions on the web.
Snapchat + is now available in the US, Canada, UK, France, Germany, Australia, New Zealand, Saudi Arabia, UAE, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Belgium, Finland and Austria.
Note that the number of Snapchat + subscribers is much less than 1% of the total user base of the app. Snapchat had an average of 347 million daily active users in the second quarter, an increase of 15 million in a row and exceeding its previous DAU net additions forecast. But Snap wasn’t expecting second-quarter earnings, which the company attributed in large part to slowing ad demand due to macroeconomic factors. Snap is said to be planning a wave of layoffs to cut costs.
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