K-pop group MONSTA X, artist KAI (from EXO and Super M) and JEON SOMI are among the first artists announced at KAMP LA 2022, a live music event scheduled for October 15-16 at the Rose Bowl in Pasadena .
Behind the event is the South Korean company KAMP Global in partnership with Eventim Live Asia.
“We want KAMP LA to be the best K-pop experience in all aspects,” said Tim Kim, CEO of KAMP Global. “American fans have waited so long for great music because of the pandemic – they need to see their favorite artists for the first time in two years in many cases.”
Jason Miller, CEO of Eventim Live Asia added, “Kim’s vision was immediately exciting. KAMP Global and Eventim Live Asia share a truly global vision for K-pop and the experience of achieving it in unprecedented ways. KAMP LA is a purposeful first step in that direction.” There is more to come.”
“Everyone in K-pop wants to break into America,” Kim continued. “There is a deep connection between Korean culture and Los Angeles. This has always been the place to start. But we are going to bring K-pop to all over the world with KAMP and Eventim Live Asia. We will go to all the markets where K-pop resonates – which are everywhere these days.” KAMP isn’t just about huge concerts or historical events – it’s culture.”
Other confirmed works include Super Junior, iKON, BamBam, Zion.T, and Lapillus. Additional work will be revealed in the coming weeks.
Aside from the music, the event will feature art, culinary expertise, gaming and other collaborations with brands. Los Angeles artist Kenny Scharf has been recruited to create KAMP LA Images and Aesthetics.
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