Peloton’s high-end fitness products will finally be available for purchase on Amazon, breaking the company’s previous approach of selling products only through its own channels.
The Pandemic fitness darling will now sell his bike, guide, accessories, and apparel on Amazon US, all with free delivery and collection too. Peloton stock duly soared 20% yesterday – the biggest single-day jump in over six months.
At the time of writing, products available on Amazon include the original Peloton Bike, Peloton Guide, and Peloton cycling shoes, as well as the Peloton bike mat, heart rate belt, yoga mat, Peloton branded weights, and a variety of Peloton brands. . Workout kit, including sports bras, tanks, leggings, shorts, and accessories.
Amazon Peloton will sell the bike for $1,445, and the manual for $295. Both of these products are currently available for the same price directly from Peloton, but on Amazon they come with guaranteed in-home delivery at no additional cost to consumers – while in January, Peloton has added an additional $250-$350 to the price of all its home delivery products..
On Amazon, you’ll also likely receive the product faster (I can now get next-day delivery on a bike to Brooklyn), and you’ll be able to buy, say, a pair of bike shoes and some shorts with no delivery fee. This is another benefit of the change, as the locations for clothing and Peloton products are separate, which means you’ll pay delivery charges on both if you order directly.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase reach for our brand,” Kevin Cornells, Peloton’s chief commercial officer, said in a statement. “We want to meet consumers wherever they are, as they shop on Amazon. Providing additional opportunities to introduce people to Peloton is an obvious next step, as we continue to drive excitement for an unparalleled connected fitness experience.”
At the moment, there is no information on whether the Peloton Bike + tread pelotonor new Peloton RawerIt is rumored to be launched later in the year and will be available on Amazon.
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