More than 600 buyers from companies in 30 countries are expected to be in Seoul, South Korea as of Wednesday for the Broadcast WorldWide conference, otherwise known as BCWW.
Although BCWW considers itself the largest market for broadcast content in Asia, due to the strength of the Korean wave, a lot of the focus will be on Korean content and the business of working with Korean companies. Registered buyers and potential partners include Amazon Prime and Warner Bros. Discovery, NBCUniversal, PCCW owner of Hong Kong-based Viu and China’s iQiyi, all of which have already become K-programming suppliers.
“Over the past 22 years, BCWW has served as the basis for K content to capture the global attention it has today,” said Cho Hyun-rae, president of the government-backed Korea Creative Content Agency (KOCCA). He added that he expected KOCCA and BCWW to “provide ongoing support for K content.”
The event runs from August 31 to September 31. 2, 2022, in Dondaemun Design Plaza, consisting of a familiar mix of product market with booths and meeting rooms; Both in-person and live-streaming hybrid conference sessions; Product demonstration, pitching sessions and business matching facilities for unfinished projects seeking funding or partner companies.
Conference sessions are programmed to cover topics including: Global Content Trends. content analysis; Korean magic details. and industry growth potential.
The conference begins with a special session on the ingenuity and potential of the Korean software industry. Although there are many arguments in support of the continued growth of the Korean content industry – these range from the country’s lack of an imperial past, to the way Korean-made content deals with sex, violence and the digital focus that allows Korean companies to tackle Gen-Z – long-term sustainability The industry is a frequent topic of concern.
The session will use “,” produced by Astory, broadcast locally by Skylife ENA and broadcast internationally by Netflix to continued success, as a starting point for the discussion.
Another session will test the secret sauce behind I Can See Your Voice format sales and its local adaptations. Lessons from “Bang Bang Con”, the online concert group posted by K-Pop idols BTS at a time when in-person performances and fan meeting events weren’t possible, due to COVID restrictions, should also be shared.
Other companies in the spotlight include BCWW Chorokbaem Media, producer of the successful JTBC program “My Liberation Diary” (also known as “My Liberation Notes”) and subsidiary Pinkfong of “Baby Shark”.
Mike Bell, Managing Director of Global Creative Network from ITV Studio, Park Hyun, Vice President of Global Business at Powerhouse Production nexus Studio Dragon, and Park Jun-seo, Production Director of the renovated SLL Studio will be present to discuss international collaboration and co-production strategy.
Product offerings will spark new offerings including “the youngest son of a large group”, and the reality dating show “EXchange Season 2”, due to launch in the last four months of the year.
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