Albert Cheng has been appointed Vice President of Amazon Prime Video US
The news came on Wednesday in a note to staff from Mike Hopkins. See the full note below.
Team,
2022 was a very strong year marked by tremendous growth and success for Prime Video. From the acquisition of MGM to the record success of The Rings of Power to the kickoff of Thursday night football last week to the launch of Clean Slate this summer, this team has come together and transformed Prime Video in so many ways. I am very proud of what you have all accomplished and how you continue to provide and prioritize our customers.
When thinking about how we can position ourselves to build on this growth, it became clear to me that we need a dedicated leader to focus on our Prime Video business in the United States. To that end, I would like to share that Albert Cheng will take over as Vice President, the newly created Prime Video US, which is effective immediately and informs me.
Albert will become the single leader overseeing our Prime Video business in the United States, responsible for profit and loss and revenue growth, and driving and improving performance. He will continue to lead US and global support programming strategy and consumer insights. Albert will also lead Prime Video brand strategy, brand social media, influencer marketing, marketing operations, media and audience insights, and will be responsible for customer acquisition and retention and engagement with our entertainment hub across SVOD, AVOD and Marketplace.
You’ll hear more soon about how Albert organizes his team and how the role of COO of the studios and content marketing for the studios will be organized.
This is a critical role, and it requires the ability to think big and deliver operational results. I can’t think of anyone better than Albert to take it on. Please join me in congratulating him on his new role.
mike
More is coming…
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