MIA in Rome, a marketplace dedicated to international TV series, feature films, animations and documentaries, concluded its eighth edition Saturday on a positive note with attendance increasing 20% compared to 2021, having attracted more than 2,400 registered industry executives from 60 countries. More than half of them are from Italy. However, the pandemic was still limiting travel last year, making comparisons difficult.
The atmosphere was undoubtedly upbeat in the halls and terraces of Palazzo Barberini in central Rome – which besides being an ancient national art gallery of Italy is also the main focus of the market – and in the adjacent Barberini cinema in state-of-the-art during five days of curated deals, dozens of seminars and rollout sessions Projects that include 70 TV, film, documentation and animation projects.
The winner of this year’s Paramount+ Award given by a panel of experts for Best Project at the MIA Drama Pitching Forum is “The Abbess,” which has been described as a hilarious drama about the struggle of Machiavellian power in a closed arrangement of nuns. The show is sponsored by Warp Films UK, known for its recent Prime Video musical “Everybody’s Talking About Jamie” and the unforgettable BAFTA Award winning series “This Is England”. The Abbess, based on the novel “The Abbess of Crewe” by Scottish writer Muriel Spark, was shown in Rome as “Veep” meets “Caliphate” on the set of “The Sound of Music”.
MIA’s new International ArteKino Award in Support of Emerging International Filmmakers ‘Forastera’, the first work by Lucia Aleñar Iglesias, a Spanish filmmaker who was studying and working in the US ‘Forastera’, produced by Spain’s Lastor Media, depicts mourning in the eyes of MIA A girl who has lost her grandmother returns home where the family legacy turns into a spiritual fantasy.
This was the first edition of MIA headed by new President Gaia Tridente, formerly Head of Television at MIA, who added an animation division to the innovative market, established as the Italian industry leader, and designed as an international boutique event with Europe – a keen central focus and able to Attracting a large American presence. This year’s attendees included Oliver Jones, Apple TV+ CEO; Netflix EMEA content leads Larry Tanz; Sandra Stern is president of the Lionsgate Television Group. And CAA President for World Television Ted Miller, to name a few.
Although this year MIA continues to prove its crucial role as a catalyst for the Italian industry, as well as its value in promoting co-production and nurturing the production cycle of different types of high-quality content for the international market in general, there is room for improvement when it comes to the market’s role in achieving film sales.
Some Italian sellers lamented the scarcity of buyers and the disparity between MIA’s efforts on the TV side, versus the film. In this regard, the complete lack of synergy and cooperation with the Rome Film Festival, which takes place concurrently with the Museum of Islamic Art, remains a sore point.
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