distracted: Can you talk about Jim Beam hosting her first concert on the grounds of a renovated distillery? Will there be more concerts in the future?
FN: We have strengthened our infrastructure to be able to host such things. And again, as I said, our family cares a lot about bringing people together, sharing good spirits, and enjoying music. So I think that could be a topic, and I hope you see continuity going forward. Because music to me connects people. Whatever I don’t do, I’ve never been a person so they don’t like music. …that’s important to me, and to be able to share bourbons with people and know that the different kinds of music, the different genres, that we can bring in different people from different backgrounds to enjoy our products, maybe in different ways than they’ve seen before.
.
[ad_2]
