Kanye West’s controversial concert led to bridges being burned left and right, including the bridge Adidas. In a recent meeting with company executives, he used pornographic content to try to make a point.
successful partnership
Kanye West’s partnership with Adidas has proven to be very successful, with Yeezys being the revolutionary model that shaped the new face of the company in 2013 and later in 2015.
With the Adidas Boost 350 bringing in $200 a pop, and according to Business of Fashion through 2021, the company grew 31 percent year over year and grossed $1.7 billion.
So what will happen to the new group?
Although the new sneakers are still being rolled out, there has been speculation about what they’ll look like, as well as whether they’ll see the light of day, and of course how much they’ll cost.
What critics are saying should their partnership officially end, is that the new Yeezy will explode commercially because it will become a very limited group and clearly a once-in-a-lifetime opportunity for sneakerheads the world over.
Small batch will be produced
The shoes are sure to have an effect as they will not be mass-produced, and this will increase their value.
The other thing that’s going to happen is that the company’s stock could also be affected and even go down, and if they ended their partnership, a lot of people saw the Yeezys as a surefire in terms of sales.
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