iSpot, a media measurement company vying for customers amid a recent downturn against rival Nielsen. She led an investment round in TVision, a company that aims to provide second-hand analysis of how people watch television.
TVision said on Tuesday it has closed a $16 million strategic investment round that will help it secure the “continuous transformation and modernization of accurate panel measurement at the person level.” Other investors include SIG Capital, Accomplice, and Golden Ventures. TVision said the money it has now raised is more than $58 million.
Activity surfaces like a phalanx of startups and underdogs working to compete fiercely with Nielsen. This recently acquired private company has been without industry accreditation for its national and local TV ratings for over a year, leaving others room to try and make a play to offer alternatives. Nielsen ratings are still the bedrock of most deals between TV networks and advertisers, but many traditional media companies are starting to introduce new types of metering agreements with companies like iSpot, VideoAmp, and Comscore,
iSpot has secured an agreement with NBCUniversal to become the measurement technology used in the company’s replacement system introduced during the industry’s last initial sales market. Advertisers and media buyers seem interested in working with some of the new offerings, but they also remain wary of media companies acting as arbiters of audience size.
As part of the investment, Sean Mueller, CEO and founder of iSpot, will join TVision’s board of directors.
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