Entertainment and media company HYBE America has brought in new executives in its Brands and Ventures division.
Marissa Thompson joins the team as Principal. Crystal Huh is Director of HYBE America/SB Projects; and Jennifer Quinn also as Director of HYBE America/Big Machine Label Group.
All three will report to Jules Ferree, President, Brands and Projects, HYBE America/SB Projects. (SB Projects is a business unit of HYBE America; the two companies merged in a billion-dollar deal last year.) https://variety.com/video/scooter-braun-billion-dollar-hybe-merger/
“We are thrilled to have Marissa, Crystal and Jennifer joining our ranks at HYBE America,” said Ferry. “As a company, we deeply value the opportunity to bring Brand Partners together with our customers and their fandoms in compelling ways. These three promising and dynamic executives have proven track records in executing partnerships with vision, determination and skill, and will undoubtedly produce meaningful results for our team.”
Thompson was previously Account Manager Brand Partnerships at virtual meet-and-greet and live broadcast company Looped, where she helped build the brand department. She began her career at Sony Music Entertainment, where she worked with artists of all genres and helped build their marketing campaigns from the very beginning. Appointed at HYBE America several months ago, she helped launch Tori Kelly’s Diff Eyewear collaborative and Guitar Center’s annual Guitar-A-Thon, which highlights Grammy-winning HYBE producer Andrew Watt.
Huh had previously managed all of Major League Baseball’s international partnership deals in Latin America, Asia and Canada. Earlier in her career, she worked in both Seoul and New York, and increased Octagon’s presence in Korea. Since joining HYBE America, Huh has activated deals with brands like Miller Lite, Gopuff, and Fortnite.
Quinn previously served as Director of Brand Partnerships for the publishing company and label BMG/BBR Music Group, landing partnerships such as DJ Khaled and Crumbl Cookies, Soft Cell with Doritos and Stranger Things. Prior to BMG/BBR, Coen worked in radio at Cumulus and Entercom Communications.
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