HBO’s “House of the Dragon” wrapped up its first season on a high note. During its October 17-23 viewing window, the series logged 1.01 billion minutes on Nielsen’s Streaming Top 10 chart following the release of the season finale that aired on October 23.
Because “House of the Dragon” airs on Sundays, only the first few hours of the final show are included in that week’s numbers. The series will likely remain on the chart for another week as Nielsen continues to count the next day’s streams.
Its main competitor, Amazon Prime Video’s “Rings of Power,” seems to lack staying power. One week after Nielsen debuted its eighth and final episode, the previous series “Lord of the Rings” dropped out of the overall chart, instead landing in fifth place when compared to streaming originals alone. This indicates that Nielsen’s measurements for the series throughout its run were generally representative of its core audience. In other words, the number of people who waited until all the rings were available to start participating in the Rings of Power wasn’t a huge chunk.
Since the shows have different airing schedules and in different formats, these comparisons aren’t quite an apples match. “House of the Dragon” benefited from a new episode that shocked its viewers during this period, but disadvantaged in comparison to “The Rings of Power” because roughly a third of its audience tuned in to cable rather than streaming HBO Max — making its performance this week particularly impressive. Whether or not “House of the Dragon” remains on the chart after its eventual release will be a more defining marker of its cultural impact than “The Rings of Power.”
Nielsen released additional data on both shows last week, giving some additional insights into the audience contributing viewership to the drama. According to their analysis, at least 35% of “HOTD” viewers were between the ages of 18 and 34 while 42% of the “LOTR:TROP” audience was over 50 years old. 40% of “HOTD” viewers also watched “LOTR:TROP” and 35% of “LOTR:TROP” viewers also watched “HOTD”.
More is coming…
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