The ministry deconstructs ideas about India as a hub for content

Apoorva Chandra, Secretary, Ministry of Information and Broadcasting, on Thursday confirmed plans to create a national broadcasting platform within the website of the National Film Development Corporation. The move is an integral part of plans to promote India as a global hub for content.

“We are planning to do this on the website so that not only NFDC co-produces and co-produces films, but we can also curate and screen shorts and other films. Because some of those who produce in India cannot otherwise get a market. The NFDC platform can be used to focus on These talents and promote high-quality content as well diverse.

He was speaking in Goa before a panel discussion at NFDC’s Film Bazaar which discussed a content hub proposal.

Chandra also emphasized the focus on supporting the animation, visual effects and gaming sectors.

“In India, the cost will be a quarter or a fifth of what it is in the US and Europe, and the quality is actually on par with Hollywood films. So, this is quite a big deal, even for the gaming industry. Every game is a content-driven innovation, which works to produce Quite huge. India is already doing a lot, but we have set up a task force and will submit the report within the next 10 days or so, to the government,” he said.

“Then we will start implementing them focusing on improving skills as well as on education, so that more and more people can join this profession. We have a very talented group of people who are skilled in animation and visual effects which is a cross between technical skills and creative skills,” Chandra said. We currently have around 150,000 people working in this sector with the potential to expand to a million or more.

Chandra was joined on the panel by MD Ravinder Bhakar of the NFDC; Uday Singh, MD, of the Motion Picture Association; Apoorva Bakshi, Managing Partner, Awedacious Originals; Festival Programmer Paolo Bertolin and Head of International Acquisitions at XYZ Corporation Todd Brown. Run the session diverseNaman Ramachandran.

On the prospect of India becoming a content hub, Singh said, “We have global crews and special effects expertise who can take advantage of the time difference between Los Angeles and India. We are poised to become competitors on the global stage. So instead of just pushing, we need to pull.” It’s not just about routine, it’s about rolling the red carpet.”

Bakshi, who co-produced the Emmy Award-winning Netflix series “Delhi Crime,” said, “India is really becoming a hub for content. But we can do a lot internally to support creators, especially when it comes to nurturing story on a local level. Story development labs need to be set up At the federal and state levels, I think private labs are coming together to fill that gap.”

The panelists agreed that a high-profile international project would help bring attention to India as a location for filmmaking.

“It will take time and some projects to get people to take the site seriously. Look at the change in the production community in New Zealand after ‘Lord of The Rings’. They are known to have a very reliable setup. In India you have highly motivated, highly skilled crew He speaks English “Producers just need to have confidence that the system can work,” Brown said.



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