It has never been easy in the world of media and entertainment, but 2022 was a whole new level of difficulty. As the world looked to shake off a pandemic that wasn’t going away completely anytime soon, economic distress gripped the world and caused many different industries to sweat. While it’s still not clear whether or not what we’re all going through should be called a recession, it’s almost beside the point; Convincing consumers to give up their disposable income for content is especially difficult at a time when people are cutting back on what they are spending.
Which is why this year’s Variety500 is especially important. The individuals on this list deserve a pat on the back for excelling at their job at a time when it is difficult to break out of the pack and differentiate oneself. To start exploring who made the cut in 2022, visit the Variety500 portal.
If the macroeconomic environment wasn’t unforgiving enough, this year’s honorees also have a lot to contend with regarding the trials and tribulations endemic to the world of entertainment. Streaming wars are brutal, with no end in sight. Trust in the media is at an all-time low. And thanks to COVID, the movie fair business will never be the same again.
Which makes the accomplishments of the individuals selected for this year’s Variety500 all the more remarkable. It takes accomplished professionals to excel under challenging circumstances. Fortunately, there was no shortage of those, whether they were CEOs, directors, producers, writers, or actors. What becomes more apparent with each passing year is that the stars of the industry are the multi-hyphenates who can shine with more than one skill set.
Choosing who will make Variety500 is certainly no enviable task. We take applications throughout the year and have discussions throughout the year about who will and who won’t, constantly re-evaluating as new developments occur. For more information about our internal selection process, you can view a full summary here.
What we take pride in is our search for not only the best in the United States but all over the world. 38 different countries and regions are represented in this year’s Variety500. While 70% are from the United States, the United Kingdom, and Canada in second and third place, we combed the planet again this year to collect honorees from countries as far away as Libya, Singapore, Cuba, and Malaysia. The entertainment industry is an increasingly global village, and this list certainly reflects that.
What we take pride in is our search for not only the best in the United States but all over the world.
Variety500 has established itself as the most trusted authority accountant in an industry with incredible global influence. No wonder there is an ongoing conversation at home and abroad diverse about who will make the list this year; Maneuvering a position that was once contained for a month or two is now being run for 12 months a year. Variety500 editors are always happy to hear a presentation. Feel free to send one to vip@pmc.com; Work on the 2023 edition is already underway!
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