One of the coolest demos we saw at CES 2023 is something you’re not even supposed to see sometimes. But then, it’s all part of LG’s transparent OLED TV appeal.
LG showed off this prototype of its TV, dubbed the LG OLED T, during its CES press conference today (January 4). The idea is that the OLED T’s screen can go blank, allowing you to see what’s behind it.
The LG OLED T is clearly not designed for living rooms where you hang the TV on the wall, but instead where there is a view behind it, like a window. In a demonstration video, in fact, LG has shown that its TV has become transparent so that people who live in an apartment can watch a fireworks display from the window behind their TV.
Given the “now you see, now you don’t” nature of the LG OLED T, you can also imagine using such a screen in retail settings, museums, or other places when the screens need to be unobtrusive when not in use.
LG imagines another possible scenario where a transparent TV could be turned on, displaying artwork and other images that disappear when you want to watch TV. “It will give you new viewing experiences like a virtual aquarium, a quiet rainstorm or anything an artist can imagine…” LG’s Frank Lee said during the company’s press event. “When the time comes, you can move the screen around and take full advantage of the OLED experience. “
It doesn’t look like the LG OLED T will go on sale anytime soon. It’s a prototype, he told me, meant to show “the direction we’re going.”
LG certainly has plenty of other TVs to show off at CES this year. Before the LG OLED T gets its time in the spotlight, we took a look at the LG Signature Series M3 OLED – a 97-inch wireless OLED TV that can transmit 4K video at 120Hz without any wires. Plus, we got to spend hands-on time with both the LG C3, the latest version of LG’s best-selling TV with a new processor and improved WebOS, and the premium LG G3 OLED TV.
While these sets are impressive, they can’t fade from view like the LG OLED T. That’s why this prototype won’t easily fade from what we remember about CES this year.
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