It started in Latin America, and now Netflix is expanding its password sharing ban to Canada, along with three other regions.
We knew it was coming, with testing in other parts of the world, but reality really set in back in January, when the company announced its plans to share passwords, announcing that it would implement the change by March. Now the company has shared via its blog, that it plans to eliminate password sharing in four new areas.
In a post on its blog, the company publicly shared that some of its previous features such as offering support for multiple profiles and giving accounts the ability to stream to multiple devices simultaneously caused some problems for the company, resulting in 100 million households currently sharing accounts. The company states that because of this, the company has suffered in its ability to reinvest in new shows, IPs, and movies. But the bottom line is, even though the company didn’t come out and say it in its blog post, it has lost a lot of revenue over the years from family and friends sharing passwords to their Netflix accounts.
In order to address the problem, the company is working on a solution, and tested it first in Latin America. Now, it’s ready to roll out those changes to other regions, starting with Canada, New Zealand, Portugal, and Spain. Starting today, if you’re in one of these regions, Netflix will now have new account options that will better control who gets access to your account. For the most part, you will be required to set a primary location, and this will ensure that anyone at that location will have uninterrupted access to the service as before. Additionally, there will be an account manager, making it easy to see who has access to the account.
Furthermore, those who have been ‘borrowing’ or using an account and are ready to move to their own will be able to take advantage of the new profile transfer service, giving the new account holder easy access to their personal recommendations, viewing history, along with other account details. upon deportation. Although Netflix doesn’t go into specifics, there is an option for those who travel, which will give them access to their account if they want to watch on a new device or TV. But, this is by no means convenient, as it requires the user to check into their primary site once every 31 days.
Of course, if you just want to add members to an account, and those individuals will live off the primary site, you can do so by paying an additional fee that costs “an additional CAD$7.99 per month per person in Canada, NZ$7.99 in New Zealand, €3.99 in Portugal, 5.99 euros in Spain. For the most part, Netflix says it will monitor changes and look for customer feedback. If the response through social media is any indication, many are unhappy with these changes.
source: Netflix
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