The Dunkin’ Super Bowl commercial might not have happened without a famous fan of the eponymous series: Bostonian and actor Ben Affleck, who directed and starred in this year’s Dunkin’ Drive-Thru Starring Ben.
The series — which appears to be on a first-name basis with Affleck — enlisted the star’s help in making its first-ever Super Bowl ad after footage of it went viral. Work through the drive At Dunkin’ in Medford, Massachusetts.
“We thought, ‘He’s better represented [our menu] Who is Dunkin’ ultimate feud, Ben Affleck? Dunkin’ chief marketing officer, Gil McVicar-Nelson, said in an interview with Wall Street Journal.
The ad showed Affleck working through a drive-up window, taking orders and selfies with paying customers. At the end of the ad, Affleck’s wife, singer Jennifer Lopez, visits him.
“Is that what you do when you say you’ll work all day?” incredulous, she asked, before reminding her husband to grab her a glass donut on his way out.
Fans immediately took to social media, where earlier snaps of Affleck with a Dunkin’ coffee went viral.
“Everything has been driving Ben Affleck to this moment, and his destiny has been fulfilled,” he said. books 1 user.
As someone who has an album called “Running on Dunkin'” that’s filled with pictures of Ben Affleck and his ice cream [Dunkin’]I needed this advertisement, ” books last.
Dunkin originally pitched an idea involving Affleck paying a visit to the company’s board of directors, but suggested an unscripted piece instead. Artists Equity, Affleck’s production company, filmed both.
In the lead-up to the commercial’s debut, the company teased it on Twitter and in stores. Sunday morning, company chirpHe said: “I felt cute, Ben Affleck might be in our commercial later.”
One user, after a user wrote on one of the digital signs, wrote “Something’s Ben Brewing” with the date of the Super Bowl underneath.
While some were excited to see a familiar face touting the Dunkin’ breakfast value menu, some were less than thrilled. While Affleck’s heavy Boston accent didn’t disappoint, his customer service might as well.
“It’s Boston, after all, so we had some pretty rough and tumble people who were willing to vent their displeasure in a colorful way, and I’m still pushing to include the most interesting people in some of the sharpest social settings,” Affleck told the WSJ. .
Dunkin’ said that some scenes that didn’t make the final cut would be promoted on the company’s social media channels instead.
A Dunkin’ spokesperson said that the series will also air the scripted advertisement in the coming weeks.
C Mandler
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