As if the global smartphone market wasn’t tough enough, the economy is going through tough times globally. This means that it may be difficult for a new, less well-known company to make a name for itself and establish its brand in the market.
We won’t judge you if you haven’t heard of TECNO, but this rising brand ushers in a new era of innovation in the smartphone industry and deserves to be noticed. With operations in more than 70 countries and regions across five continents, TECNO is no small company.
A vision to revolutionize technology
TECNO is dedicated to combining contemporary design aesthetics with the latest technology for smartphones, wearables, laptops, and tablets, to name a few. Thanks in part to the slogan “Stop At Nothing”, it has quickly established itself as a reference brand in key target markets.
TECNO strives to become, in its own words, “the most admired premium brand of smart devices and mobile services among young consumers globally”. It’s no small feat, but you know how the saying goes: “Dream big.” TECNO is certainly on track to achieve this, with several premium products in the PHANTOM family range.
Focus on sustainability and innovation
PHANTOM is a sub-brand of TECNO that represents the company’s high-end smart products, and the PHANTOM X2 is a great example of this. This is why the PHANTOM X2 series has secured its spot as XDA’s flagship smartphone for 2022.
our sister site, pocket now, to publish An in-depth review of the PHANTOM X2 Pro smartphone. If you want to know details and more details about this particular model, we invite you to check out this dedicated review. But in short, TECNO has not cut any corners with its flagship PHANTOM series smartphone products. This is exactly what you would expect from a company with such lofty goals and ideals.
Unique design, painstaking craftsmanship, flagship features, and excellent camera make the PHANTOM X2 Series not only a cutting-edge smartphone but also one that is future-proof and modern enough to afford both in terms of performance and lifestyle. It is powered by the MediaTek Dimensity 9000 4nm 5G SoC, which delivers class-leading performance at an affordable price. The PHANTOM X2 Pro 5G is also the world’s first smartphone with a retractable portrait lens with optical bokeh. It has built-in smart features that enhance user experience with innovative solutions.
TECNO is also committed to environmentally friendly practices and has taken additional steps to ensure that it uses recycled materials in its products. PHANTOM X2 Pro 5G Eco-Friendly Edition features a leading microfiber back cover made from recycled plastic, raising the bar for the most sustainable design in the entire industry.
Expanding the AIoT ecosystem
Flagship products such as smartphones, tablets and laptops are not the only products that TECNO is working on. It has invested heavily in AIoT, or Artificial Intelligence of Things, which it has been working on since 2019. The company aims to offer “data peripherals to every person, home or business to create a connected and intelligent lifestyle for consumers.”.“
Laptops, tablets, smart home devices as well as wearable devices are part of TECNO’s AIoT ecosystem. A belief in customer-centric innovation guides the brand, focusing on evolving its operations and developing more advanced technologies to enhance the user experience. TECNO applies its “Stop At Nothing” essence into every product and service, bringing new and innovative products to life.
Final thoughts
With their hard work, dedication and already well-established presence in 70 markets around the world, TECNO has proven that it is not a one-hit wonder like many other new brands that are quickly disappearing and rejected by the market or the competition.
But TECNO seems to have identified the needs of its niche audience. With stylish, innovative and premium devices such as the PHANTOM X2 Pro 5G smartphone or the ultra-thin MEGABOOK S1 laptop, consumers who want premium devices with flagship performance packaged in a nice modern form, complete with high-end materials, can count on TECNO.
We thank TECNO for sponsoring this post. Our sponsors help us pay for the many costs associated with running XDA. While you may see sponsored articles alongside standard XDA content, they will always be rated as such, and do not necessarily reflect the opinions of the editorial team. XDA will not compromise its journalistic integrity by accepting money to write positively about a company or change our opinions or viewpoints in any way.
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