M&Ms are getting a little hotter. This week, M&Ms announced the appearance of Purple, the first-ever female M&M peanut candy character, and the first new character added to the brand’s candy lineup in a decade. According to M&M’s, Purple is designed to represent inclusivity and acceptance with personality known for self-expression, self-awareness, authenticity, and confidence all as part of its charm. The character is set to “help more people feel a sense of belonging” and is introduced with a new song, “I’m Just Gonna Be Me,” which you can check…
Read MoreM&M’s introduces its first new character in a decade
