Global production center The Mediapro, producer of the Oscar-winning film “The Head” and “The Good Boss,” is teaming up with Turkey’s largest distributor and distributor, Medyapim – behind the world’s leading series “Mother” and “A Woman Scorned” – to launch a new joint venture. Dedicated to producing content in Spanish.
The as-yet-unnamed collection between two international defibrillators will see the partners make Spanish-language originals and adaptations of Turkish and other dramas, as well as other content assets from Medyapim, for distribution in Spain, Latin America and the world.
The joint venture was unveiled by the partners on Thursday, and the joint venture announcement comes at a time when Turkish companies are enjoying a great experience on the TV broadcasting network in Spain as they do in much of the world.
Dubbed in Spanish with titled “Infiel,” Season 1 of Medyapim’s “A Woman Scorned” (“Sadakatziz”) earned 15% prime-time ratings on Sunday on Antena 3, proving the most-watched TV drama of any nationality in Spain during the quarter. First 2022.
Second place is ‘Alba’, a Spanish remake of ‘Fatmagul’, another modern Turkish classic.
In Latin America, where the Chilean Mega debuted in the Turkish series in 2014, which was renamed “Las Mil y Una Noches”, the Turkish series saw massive sales and swept ratings in many broadcast networks across the region, including on Telefe. Owned by Viacom in Argentina.
“Mother” has been sold to more than 40 countries by early 2020, and won the Best Turkish Series 2018 award from Turkey’s Assn. from service providers.
In a late new epidemic phenomenon, Spanish-language telenovelas are also registering huge audiences on OTT platforms such as Netflix, “Café con aroma de mujer” in Colombia 2021, with the first season ranking sixth all-time in a non-English television series. streamer.
“At a time when content knows no bounds, the phenomenal global success of Medyapim products is in recognition of their extraordinary level of quality. At Mediapro Studio, we see this alliance as an opportunity to bring together the creative talents of both companies and develop the High-value content not only for Spanish-speaking markets, but all over the world.
“As we strengthen our global penetration through Turkish soap operas, it is time to unite our strength to develop and produce Spanish language programs with the right partner who has proven his global success and talent in the industry,” said Fatih Aksoy. Head of the Medyapim Group.
He added, “Excited to be partnering with Mediapro Studio and going to new heights together.”
Mediapro Studio with Medyapim is still in full expansion mode, producing content from 24 offices around the world, and forming part of the launch of a new business unit dedicated to Daily Soap, other genres of long-running series and TV and Movies. Fernandez-Espeso said TMS has hired Tirso Calero (“Bandolera,” “Love in Difficult Times”) and other writers with experience in types of programs. diverse.
Fernandez-Espeso added that the project looks set to be based in Spain and Turkey, and will create content with a Spanish team mixing creators – writers, directors and producers – from both countries, assimilating Medyapim’s highly successful working methods.
“Medyapim has a very specific production model, and it’s a very straightforward, efficient and very structured way of storytelling. We will bring the model to Spain, and we will produce it in a very original way.”
“Above all else, our goal at TMS is to create content. We will look to evolve and renew our daily soap opera formats to create new stories with renewed narrative value, based on very strong characters that give continuity to the stories,” said Fernandez-Espeso.
“We have a great team of writers and we also want to take the opportunity to train writers and talent, both in Spain and in Latin America: we already have stories coming from there. We will set up the best high writing tables to create this innovative, high-quality content,” she added.
One of the keys to Medyapim’s huge success was getting shorter original dramas from other countries – “Doctor Foster” in the UK, which consists of two seasons of five episodes, for example “A Woman Scorned”, as well as the Nippon TV show ” Woman”. And “Mother” – and creates about 20-30 episodes per dramatic season.
Broadcast over two years on broadcast networks while they were still in production, the series was filmed by two to three crews in 25-30 locations, in the forefront of the tangible emotions and events of the ongoing crisis of melodrama and is narrated with high production values.
Aksoy said that their secret, however, remains their personalities that can resonate around the world diverse.
It remains to be seen if this method of adaptation becomes one of the main strategies in the new venture.
But Aksoy said the products will target two markets: broadcast networks and OTT platforms. Free TVs around the world may have difficulties in producing their own programmes. Aksoy argued that Medyapim-TMS jv could fill this breach.
He added that the partners will not attempt new Spanish-language reruns of Medyapim’s greatest hits like “Woman” and “A Woman Scorned”, since they’re so well known.
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Credit: Atresmedia
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