Not everyone participates in the NFT bandwagon.
Minecraft, the Microsoft-owned open world gaming platform, notified gamers that “NFT integration with Minecraft is not something we will generally support or allow.”
on July 20 NoticeThe game’s developer, Mojang, said it has rules to ensure Minecraft remains “a community where everyone has access to the same content. However, NFTs can create models of rarity and exclusion that go against our guidelines and the spirit of Minecraft.”
Non-fungible tokens (NFTs) provide unique identifiers, which are part of the blockchain, that can certify ownership of any form of digital asset (enabling markets to trade or sell). Since the NFTs craze began in early 2021, many media and entertainment companies — including Disney, ESPN, Fox, Lionsgate and Warner Bros. And Warner Music Group and WWE — are diving into the NFTs as a way to generate increased revenue and boost fan loyalty. Some also view technology as enabling new forms of content distribution.
But Minecraft does not want any part of the NFTs on its platform. “NFTs are not inclusive of all of our societies and create a scenario for the rich and the poor. The speculative and investment pricing mentality around NFTs takes the focus away from playing the game and encourages profiteering, which we believe runs counter to the joy and long-term success of our players,” Mojang’s notice read.
Specifically, Mojang said that blockchain technologies are “not permitted” to be incorporated into client and server Minecraft applications, and “Minecraft in-game content such as worlds, skins, character items or other mods may not be used by blockchain technology to create a rare digital asset.”
The game developer also said it was “concerned that some third-party NFT software may not be reliable and may end up costing players who purchase it,” noting that in some cases NFTs have been sold “at artificially or fraudulently inflated prices.”
Microsoft bought Mojang, the Swedish studio behind Minecraft, for $2.5 billion in 2014. Mojang Studios remains largely intact as an independent division of the software giant.
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