Walmart has reached an agreement with Paramount Global to include the Paramount+ streaming service as part of the retail giant’s Walmart+ membership program, diverse Made sure on.
The move by the retail giant aims to make Walmart+, which launched in September 2020, more competitive with Amazon’s Prime by adding a streaming entertainment component. Walmart+ costs $12.95 per month or $98 per year, and provides same-day delivery for more than 160,000 products it sells. Members can also save up to 10 cents per gallon on gas at more than 14,000 participating stations across the country.
When announcing second-quarter earnings, Paramount said Paramount+ now has 43.3 million paying customers, net adding 3.7 million for the June quarter (including 1.2 million chapters in Russia).
The Wall Street Journal first mentioned The deal between Walmart and Paramount for the Streamer. While Walmart does not report the number of Walmart+ members, a Morgan Stanley survey in May said the service had about 16 million members, compared to about 15 million last November, according to the newspaper.
Last week, The New York Times mentioned that Walmart has been in discussions with Paramount, Disney and Comcast (whose division serves NBCUniversal Peacock) about potential distribution deals.
More is coming
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