She’s the one they still want – the millions of Olivia Newton-John fans who have been prompted by news of her death to reconsider her successes on the streaming services.
Audio and video-on-demand streams of Newton-John’s music hit 1,1267494 for the week ending August 11, Luminate Data tells diverse. How big was this height? It is up 614% from the previous week, which ended on August 4.
This is especially impressive given that the performer’s death was announced well into the week of the chart, on August 8, which means that the numbers really only represent four days of activity growing above base. In the previous week, Newton-John had 1,577,978 on-demand flows. That, in and of itself, was still a huge sum for the person who last led the US charts in the early 1980s.
Her broadcasts saw an even bigger increase of 1481% from week to week. Her broadcast audience number for the week ending August 4 was a modest 382,500. But in the week that began three days before her death, her broadcast viewership rose to 6,048,300.
The increase in sales was the biggest percentage jump of all, even though sales are few in the broadcast age. Album sales increased by 2,135%, with 5,836 copies for the final week, versus just 241 the previous week.
If you’re wondering how well the “Grease” track has worked, its total streams “only” are up 231% – a jump less than the Newton-John catalog overall and reflecting the fact that a lot of people stream just “grease” at any given time already.
For the week ending August 11, “Grease” songs had 8,418,675 on-demand streams per Luminate. This was up from 254,498 fat streams the previous week.
Album sales increased 1339%, although purchases of full copies are, again, a very small part of the music pie.
Audiences for “Grease” tunes are up 156% in the week of the chart, from 2,413,900 impressions to 6,172,700 listeners hearing Sandy Olsson’s song with and without Danny Zuko.
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