Netflix, eager to spark better relationships with Madison Avenue after years of avoiding it, has lured two senior executives away from Snap to do so.
The broadcasting giant has appointed Jeremy Gorman, Snap’s chief business officer, and VP of sales Peter Naylor, to begin reaching out to major advertisers in an effort to launch an ad-supported category for subscribers who may be looking for new value propositions amid a volatile stock market and as competition intensifies among savvy consumers. in broadband.
“Jeremi’s deep experience in running the ad business and Peter’s background in leading ad sales teams together will be essential as we expand membership options for consumers with a new ad-supported offering,” Netflix chief operating officer Greg Peters said in a statement.
More is coming…
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