After its release earlier this month in Malaysia, Aha is set to debut in Singapore and the Middle East.
The service, which is currently available in Telugu and Tamil, will also begin offering Malayalam content with a focus on expanding into the Middle East, as the number of immigrant populations who speak the language increases.
The Telugu language service, operated by Arha Media and Broadcasting, started in January 2020 and was followed by the Tamil service in February this year. Malaysia, where there is a large Tamil-speaking population, was the next logical step, with four original films by local filmmakers in Malaysian Tamils, the divisions being slightly different from India’s spoken Tamils. It will follow Singapore, which also has a large Tamil population.
“We are not trying to be a South Indian platform or a regional platform, instead we want to follow a very local strategy,” said Ajit Thakur, CEO of Aha. diverse On the sidelines of the APOS Conference in Singapore. “We want to build and invest in the creative community.”
Aha is available in more than 100 regions, including the United States. The first original “American Dreams” movie bowed out in the US last year and two more shows are planned. Aha’s promise to subscribers is a new show every week in every language. Of the 52 Telugu and 52 Tamil shows each year, 50% are played and the other half is taken.
Aha has a base of 10 million monthly active users, of which 2.3 million are paying subscribers and the rest access it as an AVOD service. Thakur says the goal is to increase the number of paying subscribers to 10 million within three years.
“We have an audacious goal to break even in our fifth year of operation. We’re on our way to that,” Thakur said. participation, and so on.
Aha’s global expansion is powered by Los Angeles-based technology company Quickplay. The company’s chief operating officer, Gotham Vingamori, and CPO Paul Pasteur will also attend APOS.
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