Today, the company announced that Kendrick Lamar’s sold-out show at the Accor Arena in Paris on Saturday will be aired exclusively via Amazon Music and Prime Video. The event will mark the 10th anniversary of the release of Lamar’s hugely influential album, “Good Kid, mAAd City” and will give fans a special look at Lamar’s 65th world tour in support of his latest release, “Mr. Morale and the Big.”
On October 22 at 2PM ET, fans will be able to watch the live broadcast for free exclusively on Prime Video in more than 240 countries and territories around the world, the Amazon Music channel on Twitch, and on the Amazon Music app. The broadcast will also feature groups from pgLang’s Tana Lyon and Grammy Award-winning recording artist, Baby Keem. Lamar’s performance will be available for on-demand viewing on Prime Video after the live broadcast event.
“As a kid from the West Side of Compton, when I first heard ‘Good Kid, mAAd City’ and saw Kendrick’s journey from neighborhood hero to global superstar set me on fire, I am forever grateful for her,” said Tim Henshaw, Head of R&B and Hip Hop at Amazon. Music, “He showed me that no matter where you start in life, hard work and dedication will put you where you hope and dream.” “Now, 10 years later, it almost becomes poetic that two kids from the same city have similar dreams.” But Different have landed in Paris to celebrate not only this record but also Kendrick’s latest revolutionary album ‘Make Up and Big Steps’. We are honored to sponsor this tour and bring this show to fans around the world.”
“We are thrilled to be working with Kendrick Lamar, one of the most influential and pioneering artists of my generation, and pgLang to collaborate across Amazon on this epic entertainment event,” said Alaina Bartels, Head of Talent Synergy and Specials, Amazon Studios. “We remain a home for talent and create special opportunities for our global clients to experience their incredible creativity.”
Produced by Live Nation and presented by Rotation, a hip-hop and R&B brand from Amazon Music, the extensive international tour has already traveled in North America and currently stops in Europe, the United Kingdom, and Australia before concluding in New Zealand on December 16 and 17th With shows at Spark Arena in Auckland.
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