Google is preparing to make shopping during Black Friday deals somewhat less difficult while rolling out some new useful features for users. The new feature set applies to sneakers as of now and the next time you’re looking for the perfect pair of shoes, Google will show a 3D render of the sneakers in front of you in the search app.
Google will show augmented reality 360-degree views of the sneakers so you can view the shoe, close up, zoom in on details and use augmented reality to see what they look like in your own space. This feature was first announced at Google’s Search On event in September and is now being rolled out.
The feature only applies to a few brands like Saucony, Vans, Sperry, and Merrell for now, but Google will add more sneaker brands like Puma in the future, too. This isn’t a new concept and we’ve seen this before on eBay and Amazon, who also offer 3D views of some products on their sites.
in blog post (Opens in a new tab)Google says that “people interact with 3D images approximately 50% more than static images”. They also announced a new cost-effective and less time-consuming way to create these 3D images for merchants and stated that the new technology “can now automate 360-degree spins of sneakers using just a few still images (instead of hundreds).”
To access the feature, you’ll need to use the Google app and search for a sneaker type, such as “Shop blue VANS sneakers.” Once the results appear, you can click “View in my space” for specific images. You can now see the shoes in your space using augmented reality as well as rotate them for a 360-degree view. While this is only for sneakers for now, hopefully we can see this in other categories like apparel as well.
Beyond the sneakers
Google is also updating its beauty AR feature to make it more inclusive. It launched a new library of 148 models representing different races, genders, skin tones, skin types, and ages so that shoppers can better visualize what products will look like on them.
So if you are looking for a shade of foundation, you will be able to see what it looks like on a particular model who has a similar skin tone. Customers will then be able to choose which retailer they wish to purchase from.
Google Search: Other new features coming to your phone
Google announced several other new features at its Search On event that are finally starting to see the light.
Now Multiple Search Near Me will allow you to find your favorite dish simply by taking a photo or screenshot of the dish and find it nearby. If you are hungry for a certain dish and want to find it near you – you can also do this now to see nearby restaurants where that item is available.
So a search for “truffle fries near me” will direct you to restaurants near your location that have these fries available and you can get more information about them such as price or ingredients.
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