“To create engagement, you have to have a story. In the metaverse, the creators will create society, and the stories they tell will create society, just like at the beginning of time,” said US film producer Donald Kushner, whose 1982 film “Tron” directed The first cinematic portrayal of the Metaverse, he said, “The King’s narrator kept the people in touch, and Shakespeare kept them engaged.”
Kushner, who is also president and founder of Junction Films and director of Gumbotron, spoke to industry players this week on Red Sea 360°, the Red Sea Film Festival’s industry talks program, about storytelling in the metaverse, emphasizing the importance of creating universal narratives with dynamics in mind. the broker’s own.
“[‘Tron’] It was the first film to use computer animation. When we were making the movie, there were four companies in the US that were doing computer animation, and we had them booked for a whole year. Today anyone can create that in an afternoon. That’s how far we’ve come.”
Maurice “MrMoe” Gallegos (left), Yat Siu (center), Donald Kushner (right)
Join producer Yat Siu, co-founder and CEO of Hong Kong-based Animoca Brands, the subsidiary behind groundbreaking decentralized virtual game universe The Sandbox, which has brought names like Snoop Dogg into the metaverse.
“Data is our most valuable resource. The problem with data today is that we are unable to measure the value of that data that is inside Facebook and Amazon. We don’t know what it is worth to them. The metaverse makes this transparent and open,” Siu said, adding, “We are all born with For data, so we’re all innovators. Every conversation adds to the creative process. “
So what does storytelling look like in the metaverse? For Siu, the tractable nature of the medium will allow creators to truly understand their fanbase and who their engaged supporters are, allowing artists to speak directly to their more consuming audience. “The paying fan now has a direct relationship with the artists. Now, you can identify your true fans.”
“And now we want to use AI software to create characters and environments. But the important thing in entertainment is that you still have to tell an engaging story, you still have to build engaging characters. That’s what matters to me,” Kushner said, indicating his goal is not just to create immersive experiences. In the “real world” but also ones that “also translate into the metaverse.” “I think that’s the future. If we can make films and distribute them directly to the people, funded by the people, we can create a very different creative economy.”
As the world becomes more and more digitally connected, the barriers between the physical and the digital become more and more blurred. said Siu, who has advised anyone looking to invest in the metaverse to try it out for themselves rather than become subject to common misconceptions about such concepts as NFTs, crypto, and blockchain. “If you want to do business in the metaverse, you have to go in.”
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