MIA’s innovative marketplace in Rome dedicated to international TV series, feature films and documentaries is gearing up for its eighth edition with a growing international industry, a new animation division and plenty of European content – mostly in early production – showing.
The upcoming MIA mart from October 11-15 (the acronym for Mercato Internazionale Audiovisivo or International Audiovisual Market) is this year ahead of the Mipcom Content Market and the October 17-20 conference in Cannes, since Mipcom changed its location . Forward dates.
But the change did not affect the number of registered attendees which is more than 12% compared to previous MIA issues. More than 900 international industry executives are expected to make the trip, and the number is growing, organizers said at a press conference in Rome on Thursday.
Significantly, the American streamers will be at MIA in full force. Execs from Netflix, Amazon, Disney, Paramount, Apple, and Tubi are all coming from Fox Entertainment’s ad-supported streaming service to the Eternal City. Apple TV+, which will take place at the Museum of Islamic Art for the first time, will be commissioned by chief executive officer Oliver Jones whose “coordinated meeting schedule has been full,” says new MIA president Gaia Tridente.
Founded as a leader of the Italian industry and envisioned as an international market with a focus on Europe and hosting the full production cycle of different types of content, MIA has in recent years attracted a large presence in the United States. This continues to grow.
Trident, previously head of MIA’s television division, replaced former MIA director Lucia Milazsto who quit last year to join Cinecittà Studios in Rome. Since taking the reins, Tridente is particularly proud to have strengthened relationships with the Creative Artists Agency, having appointed CAA President for World Television Ted Miller and also Roeg Sutherland, who is the co-chair of CAA’s Media Finance Division, to the MIA Advisory Board.
“MIA is strategic for them because of the high level of our executive attendees,” Tridente says.
Among the heavyweights registered with the Ministry of Industry and Trade this year are: Marco Bassetti, CEO of Banijay Group; Sandra Stern, President of Lionsgate Television Group. former Netflix Vice President of Global Assets Eric Barmack, who now heads Wild Sheep Content; Adam Lowenson, Chief Content Officer, Toby; 30- Western Executive Vice President of Film Maren Olson. Netflix EMEA Content Leading Larry Tanz; Fremantle Operations Manager Andrea Scrosati; Femke Wolting, co-founder of production studio Submarine in Amsterdam; And Wild Bunch movie head Cecil Gagett, to name a few.
At the heart of the curated event, which presents a wide range of specific industry areas that include showcasing projects, panels and networks, are seventy television, film, documentary and animation projects. These include the new projects of Italian horror master Dario Argento, who has a TV series called “Crimson Crown” in its early stages. High-end period drama “La Storia” by Francesca Archiboggi, which will offer a home to buyers; And a high-profile Italian original from Netflix is kept under wraps.
“Tinder Swindler” director Felicity Morris will be holding a seminar with AGC Studios President Stuart Ford and the company’s Chief Creative Officer for Television Lourdes Diaz, as well as its unscripted president, Joel Zimmer. It is believed that they are coming to launch the spin-off series “Tinder Swindler”.
The Alliance, a group founded by the leading public broadcasters in continental Europe – Italy’s RAI, France Television and Germany’s ZDF – will announce new projects.
The European co-production fund Eurimages, which this year became for the first time among MIA’s official partners, has chosen MIA to hold closed sessions on their stated plans to create a fund for international co-production of television drama series to be launched within the second. Half of the year 2023.
In solidarity with war-torn Ukraine, the MIA has created a program called B2B Exchange to support the Ukrainian film and television industry that will offer content, events and market activities, mostly virtual, to help retain Ukrainian professionals in the global industry.
As in the past recent editions, the MIA will take place at Palazzo Barberini in central Rome, which besides being the ancient National Art Gallery of Italy, is also the main focus of the market where company stands are set amidst Renaissance and Baroque masterpieces, while screenings take place in a nearby film theaters.
One big innovation is that the adjacent Cinema Barberini has just been renovated with the latest Dolby Atmos sound and plush seating.
Head of Italian cinematography Anica Francesco Rutelli, a former mayor of Rome, noted in the press that the Museum of Islamic Art is the only content market in the world “where you can meet and do business next to a painting by Caravaggio or Raphael or even a Bernini statue and then walk straight to the modern cinema “.
[ad_2]
