Many UFC fans associate President Dana White with the ownership of the UFC, but he is not the owner. The UFC has built quite a bit over the years, but the title of ownership belongs to someone else.
I became Dana White UFC President in 2001 And developed the company to what it is today. He set the rules and got the UFC on TV. He plays one of the biggest roles in the success of the UFC.
If he doesn’t own the UFC, who does?
The UFC owners were, for a while, brothers Lorenzo and Frank Fertitta. They bought the company in 2001 and worked extensively with White to bring the UFC to what it is today. They invested a few million dollars in the company, and it turned out to be a huge success. However, they sold the UFC to WME-IMG in 2016. In 2021, The company Endeavor currently owns has been acquired. Over the years, the company has featured reality shows, live events, and a large number of talented fighters.
The company is still constantly growing and has hit several high points in 2020. They broke their own records and brought in nearly $900 million in revenue, despite the mounting setbacks and difficulties brought by the pandemic (via Anton Tabwena, SBNation).
Does Dana White own the UFC?
White does not own the UFC, and while he helped the company grow significantly, he never did. The company has experienced significant growth under new ownership with WME-IMG and Endeavor.
“During the pandemic, we are up 30 percent on ESPN, and once it starts averaging, we are up 18, 20 percent this year. Our social media growth has been phenomenal this year. We have surpassed 10 million followers on YouTube, which has earned us Diamond Playing State Second only to the NBA among sports organizations worldwide Instagram growth in the US increased by 31.17% We are only number two in the NBA again Second most Instagram video views of all sports The Joaquin Buckley thing was huge, broke all kinds of records. We broke the record (for revenue). Consumer products are up 166 percent this year. And the list goes on and on. We killed him this year,” White told SBNation.
Fertitta brothers, White, WME-IMG, and Endeavor have made a huge impact on the UFC and have worked hard to turn it into the experience it is today. Their hard work has consistently proven to pay off.
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